B.T.R. NATION is on a mission to reimagine the modern vending machine. We make on-the-go snacks that are actually good for you: low in sugar, the cleanest ingredients on the planet & boosted with powerful plant-based superfoods. Snacks that are good for your body, mind & tastebuds. My inspiration for B.T.R. NATION came while standing in front of a hospital vending machine frustrated by the lack of better-for-you options. When both my parents were diagnosed with cancer, I became their primary caretaker, and we spent our days eating junk. With a background in biochemistry & food studies, I took to the kitchen to create a snack with no compromises. When my parents passed away, I made it my mission to share my nourishing snacks with the world. That's how B.T.R. NATION was born. Superfood protein bars are just the beginning. We just launched a brand new product line: Superfood Truffle Cups (our take on a nostalgic nut butter cup), and these decadent bites are taking the nation by storm.