PAHHNI is a new premium alkaline water that has 3 distinct advantages: 1) Our source water is a two-time Gold Medal winner at the Berkeley Springs International Water Tasting Competition for "Best Tasting Water in the World!", 2) there is a clinical study that shows alkaline water provides Superior Hydration vs. regular water, and 3) our water uses natural limestone filtration vs. the artificial means 95% of other alkaline waters use. Single-source award winning great taste, superior performance and natural vs. artificial. Look at our ingredient label: "Water". The majority of our competitors have a list of chemicals they have to add. Taste the difference.